Luma Aesthetics · Medical aesthetics · Oakville, Ontario
Add practitioner-led education and a considered consultation journey to the visual content.
The brand looks attractive, but prospective clients still have questions about the consultation, the practitioner and what an individual discussion involves.
A consultation topic map, an approved short-video pilot and a consultation-page brief.
Illustrative starting point → proposed approach.
No work or outcome is represented as completed.
SCENARIOAtmosphere without consultation context
PROPOSED APPROACHPractitioner introductions and approved explanations
SCENARIOPreparation questions left unanswered
PROPOSED APPROACHA clear consultation guide and useful FAQ
SCENARIOReach treated as the end goal
PROPOSED APPROACHConsultation-page visits and suitable inquiries reviewed
An introduction to the practitioner and consultation approach
Short answers to approved questions about preparation and expectations
A quiet look at the space, the team and the care taken behind the scenes
Build accurate, practitioner-reviewed service pages and a useful consultation FAQ. Any treatment claims, patient appearances and advertising permissions are reviewed by the clinic.
Consultation-page visits, questions received, relevant inquiries and content saves. Do not treat views as proof of clinical outcomes.
Review the previous and following 28-day periods for organic profile visits, consultation-page visits and relevant inquiries. Keep patient outcomes and medical promises outside marketing-performance reporting.
Build the content around your actual consultation process. The clinic reviews treatment language, practitioner credentials, permissions and any advertising restrictions before publication.
An original design concept for a fictional business. The design illustrates the approach; it is not a completed client website.
Explore website design
Organic + SEOThe social feed is mostly generic reminders. Someone comparing dentists cannot see the people behind the practice or understand the first visit.
Organic contentPosting stops whenever the clinic gets busy. A burst of promotional content is followed by silence, and useful practitioner knowledge never reaches the audience.
