Harbour Dental · Dental practices · Toronto, Ontario
Run a focused paid campaign around an actual service, an accurate service area and a dedicated landing page. This scenario deliberately does not include an SEO campaign.
A broad campaign sends people to the homepage. The practice cannot tell which advertisements generate relevant inquiries or where the budget is being wasted.
A scoped paid test, two creative directions, one landing page and a lead-quality reporting plan. Advertising spend is separate.
Illustrative starting point → proposed approach.
No work or outcome is represented as completed.
SCENARIOBroad targeting and unrelated searches
PROPOSED APPROACHAgreed local coverage and a specific service intent
SCENARIOEvery visitor sent to the homepage
PROPOSED APPROACHA relevant campaign landing page
SCENARIOCheap clicks mistaken for good leads
PROPOSED APPROACHQualified inquiry cost reviewed against media spend
Create two approved practitioner introduction creatives
Write a landing page that matches the ad’s promise and actual service availability
Review search terms or placement quality, consent-aware tracking and lead fit before expanding spend
No SEO work is included in this example. Paid campaign visits and lead quality are assessed independently of organic search traffic.
Media spend, relevant landing-page visits, qualified inquiries, cost per qualified inquiry and booked consultations where the practice can verify them.
Use equal reporting windows and show spend beside lead volume. Compare cost per qualified inquiry using a consistent definition; do not assume a lower CPC means better business results.
Confirm capacity, service eligibility, approved claims and an initial test budget. Keep personal health information out of campaign tracking and review applicable platform restrictions before launch.
An original design concept for a fictional business. The design illustrates the approach; it is not a completed client website.
Explore website design
Organic + SEOThe social feed is mostly generic reminders. Someone comparing dentists cannot see the people behind the practice or understand the first visit.
Local SEOThe website uses a generic dental-care message but does not clearly explain the actual location, first visit or services. New patients must phone for basic information.
